1. Project background

In the current highly competitive business environment, the advertising display form in commercial districts is constantly updated iteratively, just to capture the attention of consumers as soon as possible. A large commercial plaza in a prosperous commercial district has always adhered to the development concept of innovation and change. It knows that traditional static advertising is difficult to stand out among the vast amount of information and to meet the growing diversified publicity needs of merchants. In order to break this situation, the management of the commercial plaza is determined to comprehensively innovate the outdoor advertising display system and strive to create a new advertising display system that integrates visual impact, information richness and interactivity, so as to be able to be used in many surrounding commercial projects. Make a mark and attract more consumers to stop and consume.

In the early stages of project preparation, the Commercial Plaza established a professional research team to conduct in-depth research on various outdoor display products on the market, from traditional LED displays to emerging transparent screens and naked-eye 3D screens. At the same time, senior technical experts and advertising marketing consultants in the industry were invited to conduct multiple rounds of technical evaluations and plan discussions. After layers of screening and comprehensive consideration, we finally focused on MNLED M-SS-W outdoor series (320*320) stepping/servo motor version retractable screen, wave screen, and matrix screen. With its rich choice of dot spacing (covering eight models such as 5/4/3/2.5/2.0/1.95/1.66/1.25), this series of products can accurately adapt to different installation scenarios and audience viewing distances, meeting the complex and diverse advertising display needs of the commercial square, laying a solid foundation for the successful implementation of the project.

2. Product applications

(1)

Installation location and use ofretractable screens: Both sides of the main entrance of the commercial square serve as the facade of the entire square and are the only way for consumers to enter the square. The flow of people is huge and the stay time of people is relatively short. The retractable screen is installed here to use its unique dynamic display characteristics to capture the attention of passing pedestrians in an instant. Every major holiday, such as Spring Festival, National Day, Christmas, etc., the square plans large-scale promotional activities. At this time, the retractable screen quickly expands to display carefully crafted festive themed advertisements with a large screen of up to [X] square meters. In the picture, shining festive elements, tempting discount information and close-ups of popular products are intertwined, coupled with exciting and cheerful background music (played through an external sound system), creating a strong festive shopping atmosphere and stimulating consumers 'desire to buy. During daily off-peak hours, in order to save energy and maintain an open feeling of the overall space of the square, the retractable screen is shrunk to a smaller size, only displaying daily discount information or special product recommendations of some popular shops in the square, in a concise and clear manner. Continue to drain businesses.
Product advantages: Select a retractable screen with a dot spacing of 2.5mm, specially designed for close-up viewing scenes. Its pixel density is as high as [specific pixel density value]. Even if consumers stand only 1 - 2 meters away from the screen, they can clearly see every detail on the screen. The text edges are sharp and clear, and the image colors are bright and realistic, without any ambiguity., jagged phenomenon. In terms of expansion and contraction functions, MNLED adopts advanced stepper/servo motor technology. The motor response speed is extremely fast. It only takes as short as [X] seconds to go from contracted state to fully extended state, and the whole process runs smoothly and smoothly without jamming or shaking. With the independently developed intelligent control system, the stroke, speed and rhythm of each expansion can be accurately controlled, and it is perfectly synchronized with the switching of advertising content. For example, when displaying an advertisement for a new sports car, the sports car seems to roar out of the screen during the screen stretching process, adding strong movement and visual impact to the advertisement and greatly improving the communication effect of the advertisement.

(2)

Installation location and use of thewave screen: Above the pedestrian street in the commercial square, the pedestrian street is an area where consumers stay for a long time in the square and have concentrated activities. It is a key place to create an immersive shopping atmosphere. The wave screen is hung above the pedestrian street in a wave shape, about [X] meters above the ground, within the normal line of sight of consumers and covering the entire length of the pedestrian street. Its main purpose is to create a unique visual experience for consumers, provide visual enjoyment after shopping, and at the same time subtly spread brand culture and information. During daily operations, the wave screen will play image promotional videos of major brands that have settled in. Through exquisite pictures, touching music and storytelling plots, it will show the core values and unique charm of the brand, and deepen consumers 'understanding of the brand. and good impression. In addition, some works of art, such as abstract art paintings, creative Short Video, etc., will also be displayed to enhance the cultural and artistic atmosphere of the commercial square and attract consumers who pursue quality life. When a specific themed event is held in the square, the wave screen switches to event guidance information, such as the stall distribution of the food festival, the show time and location of the fashion week, etc., providing consumers with practical travel guides and improving consumers 'presence in the square. Activity convenience.
Product advantages: The wave screen with a dot spacing of 3mm performs excellent viewing effects in medium and long distances. It adopts a special curved surface design process, and each display module is accurately adjusted to form a smooth and natural wave shape after splicing, which complements the dynamic display effect on the screen. When displaying the picture, due to the existence of the wave shape, the picture seems to ripple on the flowing water waves, producing a unique visual dynamic effect, making the originally static advertising content vivid and vivid. From the perspective of color reproduction, the MNLED wave screen is equipped with advanced color calibration technology, which can accurately restore various color gamut standards such as sRGB and DCI-P3. The color vividness is increased by [X]% compared with ordinary LED displays. Whether it is playing Warm-color fashion advertisements or the promotion of cool-color technology products can perfectly present the layering and saturation of colors, bringing consumers the ultimate visual enjoyment and effectively enhancing the appeal and memory of advertisements.

(3)

Installation location and use of thematrix screen: The central square area of the commercial square is the core venue for holding various large-scale events, such as summer music festivals, fashion brand launches, New Year's Eve carnival parties, etc., which can accommodate thousands of people. audience. The matrix screen is installed here. As the core visual display carrier of the event, it undertakes the important mission of conveying key information of the event to the audience and creating a live atmosphere. At the concert site, the matrix screen played the singer's wonderful performance pictures in real time. Under the close-up, every expression and every action of the singer were clearly presented. Together with the shocking sound effects, the audience seemed to be on the same stage as the singer. At the same time, the screen will also display relevant information of the song, lyrics and subtitles, etc. to enhance the audience's sense of interaction and participation. During the fashion show activities, the matrix screen displays the model's catwalk pictures, close-ups of clothing details and brand introductions. Through multi-angle and all-round display, the fashion trend is perfectly interpreted to the audience. In addition to the event period, during the daily operations of the square, the matrix screen is also used to display real-time event information of the square, such as store opening information, time-limited discount activities, etc., as well as public service content, such as weather forecasts, emergency notices, etc., to provide convenience to consumers. At the same time, it also improves the management efficiency and service quality of the square.
Product advantages: The matrix screen with a dot spacing of 1.95mm has ultra-high resolution, reaching [specific resolution value], and the number of pixels is [X]% more than that of ordinary LED displays of the same size. At large-scale event sites, even if the audience is far away from the screen, they can clearly see the nuances on the screen, such as the vibrating strings of instruments on the stage, the exquisite embroidery on model costumes, etc., ensuring that everyone can get a high-quality visual experience. Its flexible combination method is a highlight. It consists of multiple independent display modules. Through the intelligent control system, various creative shapes can be quickly transformed into according to the needs of the event, such as heart shape, circle, diamond shape, etc., which is closely aligned with the theme of the event. Fit. For example, in the Valentine's Day themed event, the matrix screen is combined into a huge heart shape to play the sweet moments of the couple, creating a romantic and warm atmosphere, greatly enhancing the visual effect and emotional resonance of the event, and adding to the success of the event. A rich and colorful stroke.

3. Project effectiveness

(1) Improved visual effects

MNLED M-SS-W outdoor series products accurately match the viewing needs of different scenes with their diverse dot spacing. In close-range retractable screen scenes, the delicate image quality brought by 2.5mm dot spacing allows consumers to clearly understand the product details in the advertisement, such as the bright luster of jewelry, the texture and texture of cosmetics, etc., enhancing the appeal of the product. and credibility. For wave screens and matrix screens at medium and long distances, the dot spacing of 3mm and 1.95mm ensures picture clarity and achieves high-quality display with large size and high brightness. Whether it is a sunny day or a brightly lit night, the screen can present high-definition, brightly colored images. The color saturation is increased by [X]% compared with traditional outdoor displays, and the contrast ratio is as high as [specific contrast value]., the bright parts are not exposed, and the dark parts are rich in details. For example, when displaying natural scenery themed advertisements, colors such as blue sky, green forest, and clear lake water are clearly layered, as if moving the real scene to the screen, bringing a shocking visual experience to the audience and effectively improving the effectiveness of advertising., making the advertising content easier for the audience to accept and remember.

(2) Enhanced advertising appeal The

unique dynamic display methods of retractable screens, wave screens and matrix screens completely subvert the monotonous mode of traditional static advertising. The rapid expansion and contraction of the retractable screen is like the opening and closing of a curtain on the stage, instantly attracting the attention of pedestrians; the dynamic wave effect of the wave screen makes the advertising screen like a flexible water wave, always keeping the audience's attention; the creative combination of the matrix screen changes, constantly bringing freshness and surprises. According to market research data after the installation of this series of products in the commercial square, the attention of advertisements has increased by [X]% compared with the previous one, and the time consumers spend in the square has increased by [X] minutes on average. More stay time means that consumers have more opportunities to browse stores and understand product information, bringing more potential trading opportunities to merchants. For example, after a newly opened restaurant placed advertisements on the matrix screen, the customer flow increased by [X]% compared with the initial period of opening, which strongly proves the remarkable effectiveness of this series in increasing advertising appeal and promoting business transformation.

(3) Brand image building

through the introduction of advanced MNLED