General Manager of Japan-Kubo Shimizu

Japan co-founder-Mr. Kubo Shimizu

Former Vice President of BOE Group and General Manager of Japanese Subsidiary

• Responsible for the comprehensive operation and expansion of BOE in the Japanese market, led the team to conduct in-depth research on Japanese market demand, accurately formulated marketing strategies that are in line with the local market, and greatly increased the popularity and market share of BOE products in the Japanese market.​

• Leading cooperation projects with top Japanese institutions such as NHK. After BOE launched 8K ultra-high-definition display products in early 2014, it successfully helped BOE become NHK's preferred 8K supplier with its professional technical communication and business negotiation capabilities. Subsequently, it collaborated with the company's technical team to assist NHK in carrying out more than 30 8K photography and playback demonstration tours in many places in Japan, effectively promoting the early popularization and application of 8K technology in the Japanese market.​

• In 2015, at CEATEC JAPAN (Japan High-tech Expo), with its excellent organizational and coordination capabilities, he led the team to showcase BOE World's first 82-inch 10K, 98-inch 8K and 110-inch 8K ultra-high definition products. After many rounds of strict reviews, it finally won the only gold medal at the exhibition. This is also the first time in CEATEC's history that it awarded a gold medal to foreign companies in the display field, which greatly enhanced BOE's international brand image.​

• Promote BOE to establish the world's first overseas 8K experience salon in Tokyo, Japan, and participate in the entire process from site selection, layout design to exhibit planning. Through this salon, many Japanese customers and consumers can experience the immersive presence brought by 8K ultra-high-definition displays up close, effectively promoting the promotion of BOE ultra-high-definition display technology and products in the Japanese and global markets.​

• Resource integration and technical challenges: Relying on years of rich experience and extensive connections in the display industry, MNLED has introduced high-quality local Japanese resources. Jointly developed a polyimide flexible substrate with high flexibility and durability with a bending radius of up to 1mm to meet the frequent deformation needs of dynamic mechanical LED displays; at the same time, it developed a stretchable circuit material based on silver nanowires, which increases the conductivity by 30%, effectively solves the problem of breaking of traditional circuits during dynamic deformation of the screen. In addition, it has established a joint research and development mechanism with well-known Japanese scientific research institutions, introduced micro-nano processing technology to achieve high-precision transfer and packaging of LED chips, and used mechanical drive control technology to develop a micro servo motor drive system to provide dynamic structural changes in dynamic mechanical LED displays. Provide precise power and build a solid foundation for research and development in all aspects from raw materials to core technologies.​
• Strategic planning and direction guidance: In-depth participation in the formulation of the company's strategic planning, based on deep insight into the Japanese and global display market, keenly captures the huge potential of dynamic mechanical LED displays in high-end consumer electronics, smart vehicles and other fields. Leading the formulation of differentiated competition strategies with dynamic mechanical LED displays as the core, and innovatively integrating MiniLED and MicroLED technologies with the dynamic structure of biomimetic machinery. Propose the concept of form adaptive display, and plan to launch a series of products that can automatically change their form according to usage scenarios in the next three years (such as the mobile phone screen automatically expands in the viewing mode, and the car screen switches the display angle according to the driving mode), establishing the company's role in emerging display. The technology and market leading development direction in the field of display.​
• Team building and technological breakthroughs: Actively form and manage Japanese teams, attract experts in display technology, mechanical engineering, industrial design and other fields from well-known Japanese companies such as Sony and Panasonic, and create an interdisciplinary elite team. Led the team to overcome many industry problems, and improved the mechanical structural stability of the dynamic mechanical LED display to withstand more than 100,000 bends without failure by optimizing the connection process between LED chips and flexible substrates; used image algorithm compensation technology to solve the problem of distortion and color difference of the display screen during the dynamic deformation of the screen, achieving a display screen consistency of more than 98%. Successfully developed a variety of display screen prototypes with dynamic shape change functions such as folding, curling, and rotation. One of the curling screen prototypes can achieve free curling of 0 - 360 degrees, which attracted great attention from the industry at the 2024 Japan Display Technology Exhibition.​
• Business expansion and market development: Representing MNLED in business negotiations with major electronics manufacturers and retailers in Japan, taking the innovative and forward-looking nature of dynamic mechanical LED displays as its core selling point, it successfully promoted strategic cooperation with many companies. Cooperated with a well-known Japanese smartphone manufacturer to apply a dynamic mechanical LED display to its flagship model in 2025, realizing that the screen will become a compact mobile phone in the folded state and become a multi-mode switching of tablet size after unfolding. This model is expected to sell more than 500,000 units in the first month of launch; It has reached a cooperation intention with automotive electronics giants to apply dynamic mechanical LED display technology to the central control and dashboard of a new generation of smart cars, bringing users a more technological and interactive driving experience, and promoting MNLED's dynamic mechanical LED Display technology has rapidly entered the mainstream market in Japan, significantly enhancing the company's market share and brand influence in the dynamic display field.